Website SEO audit
SEO audit services that end in a clear fix list
TechZone Services offers SEO audit services that check how well Google can crawl, index and understand your website, covering technical health, on-page SEO, content, local signals and AI crawler access. You get a prioritized fix list that says what to change, why it matters and who should do it, not an automated score.
What you actually receive
An audit you can start acting on straight away
A website SEO audit should answer three questions: what is stopping Google from finding and trusting your pages, which fixes will make the biggest difference, and in what order to make them. Most automated audit tools answer none of these. They produce a score and hundreds of warnings of equal weight, so missing alt text on a decorative image sits next to a noindex tag on your best-selling service page.
Our SEO audit services start from your own data. We crawl the site, work through Google Search Console, GA4 and Bing Webmaster Tools, and review your key page templates by hand. Every finding is confirmed, explained in plain language and ranked by impact and effort, so your team or developer can start at the top of the list. If you want us to make the fixes too, that work can continue under our ongoing SEO services.
We audit WordPress, Shopify, WooCommerce and custom-built sites for businesses in Pakistan, the UK, the UAE, the USA, Canada and Australia. An audit is worth doing before a redesign or migration, after an unexplained traffic drop, when you take over a site from another agency, or when your website isn’t showing on Google at all. It also works as a yearly health check.
Ideal for
- Sites that lost traffic without a clear reason
- Businesses planning a redesign or migration
- Owners taking over from a previous agency
- Teams who need a fix list for their developer
Challenges we solve
Signs your website needs an SEO audit
Search problems rarely announce themselves; they show up as flat traffic, missing pages or leads that slowly dry up.
Important pages missing from Google
Service, product or location pages that never appear in search are often excluded by a stray noindex tag, a robots.txt rule, a canonical tag pointing elsewhere or a sitemap full of redirects. The cause is usually findable.
Traffic dropped and nobody knows why
A decline can follow a redesign, a plugin update, a Google core update, a migration that lost its redirects or a competitor overtaking you. Guessing wastes months, while an audit compares the data and narrows down the cause.
Slow, unstable pages on mobile
Pages that load slowly, respond late to taps or jump around while loading frustrate visitors and fail Core Web Vitals. The cause is usually specific: oversized images, render-blocking scripts, too many plugins or a slow server.
Unknown access for AI search crawlers
CDN bot settings, security plugins or old robots.txt rules can block the crawlers behind AI search features, such as OpenAI’s OAI-SearchBot, without anyone noticing. OpenAI says sites that block it won’t be shown in ChatGPT search answers.
Our approach
How we run an SEO audit
We combine a full crawl with the data Google and Bing already hold about your site. Search Console shows what is indexed, what is excluded and why; field data shows how real visitors experience your speed; GA4 shows which pages bring in leads and sales. We then review your main page templates by hand, because one faulty template can affect hundreds of URLs. Every finding goes into one spreadsheet with its impact, effort, owner and the evidence behind it.
- Findings confirmed by hand, not copied from an automated report
- Each issue ranked by impact and effort, with indexing blockers first
- Plain-language explanations that developers and managers can both follow
- Fixes written as tasks for WordPress, Shopify, WooCommerce or custom code
- A walkthrough call so you can ask about every priority on the list
What's included
What's included in our SEO audit services
Scope depends on your site, and the written proposal lists every area we will cover before work starts.
Technical SEO audit
Our technical SEO audit service covers indexing and crawl status, robots.txt, XML sitemaps, canonical tags, redirects and chains, status codes, HTTPS, duplicate URLs, JavaScript rendering and structured data, checked against Search Console and a full crawl of your site.
Speed and Core Web Vitals
We review real-user data for LCP, INP and CLS by template against Google’s thresholds of 2.5 seconds, 200 milliseconds and 0.1, then trace failures to causes. Our guide to slow pages and lost revenue explains why this matters.
On-page and content review
Titles, meta descriptions, headings, internal links and body copy on your priority pages, plus pages competing for the same keyword, thin pages and declining pages, each with a keep, improve, merge or remove recommendation.
Local SEO checks
If you serve customers in an area, we check your Google Business Profile, categories, name, address and phone consistency, LocalBusiness schema, location pages and review activity. Our local SEO service can take over the fixes.
AI crawler access
We check your live robots.txt, CDN and security settings for search and AI crawlers, confirm that training opt-outs such as GPTBot and Google-Extended are deliberate choices, and make sure the pages you want cited are indexable.
Prioritized fix list
Every finding lands in one spreadsheet, grouped into fix now, quick wins, planned projects and low priority, with the evidence, affected URLs, a suggested owner and a plain explanation of why it matters.
01
Priorities, not a score
Automated scores are a tool vendor’s own formula, not a Google metric. We rank findings by what they are likely to cost you in visibility and leads, so the items at the top of the list are the ones worth fixing first.
02
Written for the people doing the fixes
Each item says what to change, where to change it and how to confirm it worked. Developers get specific URLs and settings, while owners and managers get a short summary of what matters most and why.
03
Honest about what is fine
Not every warning needs action. We tell you which alerts are harmless, which checks don’t apply to a site your size, and where spending money would not change results, so your budget goes to real problems.
04
The same team can do the work
If you want the fixes handled for you, we can carry them out as part of ongoing SEO or website maintenance, logging each change and confirming it in Search Console once it is live.
Tools and platforms
Tools we use in an SEO audit
Google’s own data comes first, supported by crawlers and third-party tools for backlinks and competitor comparison.
- Google Search Console
- Google Analytics 4
- PageSpeed Insights
- Lighthouse
- Screaming Frog SEO Spider
- Rich Results Test
- Schema Markup Validator
- Bing Webmaster Tools
- Ahrefs
- Semrush
- Looker Studio
- Google Business Profile
How it works
From access to action plan in five steps
01
Scope and access
On a free call we agree your goals and the parts of the site in scope. You then give us read access to Search Console, GA4 and, if relevant, Bing Webmaster Tools.
02
Crawl and data review
We crawl the site, pull indexing, search query and Core Web Vitals data, and compare performance over time to spot the pages and sections that are losing ground.
03
Manual review
We check your main templates, money pages, structured data, robots.txt, redirects and local signals by hand, confirming each automated finding before it goes into the report.
04
Prioritized fix list
Findings are ranked by impact and effort in a single spreadsheet, with affected URLs, evidence, a suggested owner and the reason each fix matters to your business.
05
Walkthrough and next steps
We take you through the findings on a call and answer your questions. You can hand the list to your developer, or ask us to quote for carrying out the fixes.
Pricing
SEO audit pricing
Starting from
$100
- Website SEO auditfrom $100
- Larger sites and storesfrom $150
Starting prices in USD. Final pricing depends on project scope.
FAQ
Questions we often hear
Can’t find what you’re looking for? Send us a message and we’ll answer it directly.
What do I get at the end of an SEO audit?
A prioritized fix list in a spreadsheet, a short written summary of the main problems and opportunities, and a call to walk through them. Each finding includes the affected URLs, the evidence, how much it matters, the effort involved and who should fix it, so you can start work immediately or pass it to your developer.
How long does an SEO audit take?
It depends on the size of the site, the number of page templates and how many issues turn up. A small brochure site is quicker to crawl and review than a store with thousands of products and filtered URLs. We confirm the timeline in the written proposal, along with the scope and cost, before any work begins.
Is a free automated SEO audit good enough?
Free tools are useful for spotting broken links, missing titles and slow pages, and our SEO audit checklist shows you how to run one yourself. But automated scores treat every warning equally and can’t judge search intent, canonical conflicts, rendering issues or which pages matter to your revenue. That judgment is what a manual audit adds.
Do you need admin access to my website for the audit?
Not for most of it. We crawl the public site and ask for read access to Search Console and GA4, which you can remove afterwards. For platform-specific checks, such as plugins on WordPress or apps on Shopify, temporary staff or viewer access helps us pinpoint causes faster, and we tell you exactly why we need it.
Can you audit a new website before it launches?
Yes, although a pre-launch check looks different because there is no search history yet. We focus on indexing settings, redirects from any old site, sitemaps, structured data, speed and mobile layout on staging. Our technical SEO checklist for new websites lists the same checks if you prefer to run them yourself.
Get a quote
Get a clear picture of your site's SEO health
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From the blog
Free guides on SEO audits
Step-by-step advice from our team that you can use with or without an agency.
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