Performance marketing services
Digital marketing you can actually measure
TechZone Services plans and manages Google Ads, social media and content campaigns as one connected system, for businesses that want marketing they can measure. We set up conversion tracking first and report on cost per lead or sale, not likes.
Strategy before spend
One plan across search, social and content
Digital marketing covers the paid and organic channels where your buyers spend their time: Google search and YouTube, Facebook and Instagram through Meta, LinkedIn and, where your audience is active, TikTok. As a digital marketing agency in Pakistan, TechZone plans these channels as one connected system, so ads, social posts, content and landing pages all push toward the same goal.
We begin with your commercial numbers: margins, average order or deal value, sales cycle length and how many leads your team can realistically handle. Those figures shape the budget for each channel, the campaigns we build and the way we report, with the focus on cost per lead or sale instead of likes. Organic search sits with our separate SEO service, and the two work side by side.
Ideal for
- Businesses launching their first paid campaigns
- Online stores running Shopping and remarketing
- B2B companies generating leads on LinkedIn
- Teams unsure which channels actually work
Challenges we solve
Where marketing budgets usually go wrong
Most underperforming accounts share the same few issues, and nearly all of them can be fixed with better structure and tracking.
Ad spend with little to show
Campaigns run on broad keywords and automatic settings, so budget drains into irrelevant searches while the queries that actually convert get too little of it.
No reliable conversion tracking
Without GA4 events, conversion tags and call tracking configured correctly, nobody can say which ads, posts or keywords produce leads, so decisions come down to guesswork.
Social posting without a plan
Posting on Facebook, Instagram or LinkedIn with no content pillars, audience targeting or paid support rarely reaches beyond existing followers or turns attention into sales.
Channels working against each other
Ads, social posts and emails often tell the same person different stories, and nobody owns the full journey from first click to final purchase.
Our approach
How we plan and run your campaigns
Every engagement starts with an audit of your ad accounts, website and tracking. We then map your buyer journey, choose the channels that match it and set a test budget with agreed success criteria. Campaigns launch in controlled stages, and throughout the engagement we review search terms, audiences and creatives, pause what underperforms and move spend toward what converts, explaining each change in plain language.
- Account and tracking audit before any new budget is spent
- Channel mix chosen from your margins, audience and sales cycle
- Conversion tracking in GA4 and each ad platform, tested end to end
- Structured testing of ad copy, creatives, audiences and landing pages
- Plain-language reports focused on leads, sales and cost per result
What's included
Digital marketing services we provide
Each service can run on its own or as part of a combined plan across paid media, social and content.
Digital marketing strategy
We define audiences, offers, channels and budgets in a written plan, with target costs per lead or sale your team can review and approve.
Google Ads search campaigns
We build search campaigns around high-intent keywords, with tight ad groups, negative keyword lists, ad assets and bidding strategies matched to your conversion goals.
Shopping, display and remarketing
We set up Merchant Center feeds, Shopping and display campaigns, and remarketing audiences that bring back visitors who showed interest but did not buy.
Social media marketing
We plan organic content and run paid campaigns on Facebook, Instagram, LinkedIn and, where your audience is active, TikTok, with creatives sized for each platform.
Content marketing
We write blog articles, guides, email sequences and video scripts that answer buyer questions and give your ads and social channels something useful to share.
Analytics and reporting
We configure GA4, Google Tag Manager and platform conversion tags, then build Looker Studio dashboards that show spend, leads and sales in one place.
Specialist services
Focused Digital Marketing services
Need one part of this done well? These services have their own scope, process and pricing in a written proposal.
Google Ads Management
We manage Google Ads with conversion tracking set up first, Search campaigns on high-intent keywords and reports on cost per lead or sale, not clicks alone.
Social Media Marketing
We plan, publish and manage your social media and paid campaigns on Meta, LinkedIn, TikTok and WhatsApp, with reporting built around inquiries and sales.
01
You own every account
Ad accounts, GA4 properties, pixels and dashboards are set up in your business name, so all data and campaign history stay with you.
02
Reports you can read
Instead of vanity metrics, our reports explain what changed, why it changed and what we plan to do next.
03
Spend follows real conversions
We shift budget between campaigns and channels based on tracked leads and sales, not on which platform happens to be popular this month.
04
One team for every channel
Strategy, ads, social, content and analytics are handled together, so your message stays consistent and nothing falls between separate vendors.
Tools and platforms
Platforms and tools we use
We work inside the platforms you already use and set up anything missing, always under your ownership.
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Merchant Center
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- Microsoft Advertising
- Mailchimp
- Hotjar
- Semrush
How it works
Our campaign process, step by step
01
Account audit
We review existing ad accounts, analytics, landing pages and competitor ads to find wasted spend and gaps in tracking.
02
Strategy
We agree on goals, target cost per result, channel mix and a starting budget, documented in a plan you approve.
03
Tracking setup
We install and test GA4 events, conversion tags and pixels so every lead or sale is recorded before campaigns go live.
04
Launch
Campaigns, audiences and creatives go live in controlled stages, starting with the channels most likely to produce quality leads.
05
Optimization
We refine keywords, bids, audiences and creatives using real performance data and share regular reports with clear next steps.
Pricing
Digital marketing pricing
Starting from
$50
- Google Ads or Meta Ads setup$50–$100+
- Ads managementfrom $100/month
- Social media managementfrom $150/month
Starting prices in USD. Final pricing depends on project scope.
FAQ
Questions we often hear
Can’t find what you’re looking for? Send us a message and we’ll answer it directly.
How much should we spend on Google Ads or social ads?
It depends on your market, competition and what a lead or sale is worth to you. We usually recommend starting with a test budget large enough to gather meaningful data, then scaling the campaigns that prove profitable. Our management fee, from $100/month after a one-time setup from $50, is separate from ad spend, which you pay directly to each platform. See our pricing.
How soon will we see results from paid campaigns?
Paid search can bring clicks and leads soon after launch, but campaigns usually need a learning period before costs settle. Social and content marketing take longer because they build audience trust over time. We share early indicators so you can see progress while the data builds.
Who owns the ad accounts and data?
You do. We create or use accounts registered to your business and are added as managers, so billing, data and campaign history always remain yours. If we ever stop working together, nothing needs to be migrated or rebuilt.
What do you need from us to get started?
We need access to your existing ad accounts, analytics and website, plus a clear picture of your products, margins and ideal customers. Brand assets such as logos, photos and videos help us produce creatives faster. A point of contact who can approve ads and answer questions keeps things moving.
Should we advertise on Google or on social media?
Google Ads reaches people already searching for what you sell, so it suits high-intent services and products. Meta, LinkedIn and TikTok are stronger for building demand, reaching new audiences and retargeting. Most businesses benefit from a mix, and we recommend one based on your offer, budget and target markets, local or international.
Get a quote
Ready to see where your ad budget goes?
Tell us about your goals and current campaigns, and we will review your accounts and recommend practical next steps for tracking, targeting and spend.
- info@techzone.services
- +92 371 7767407
- Chat on WhatsApp
- Islamabad, Pakistan
Tell us about your digital marketing project
Related services
Often combined with this service
SEO Services
We fix the technical issues holding your site back, improve pages around real search intent and build local and off-page signals through ethical, long-term work.
E-commerce & Amazon
We build and optimize WooCommerce and Shopify stores, and support your Amazon selling with listing optimization, Seller Central help and marketplace SEO.
UI/UX Design & Branding
We research how your users think, design websites and products that are easy to use, and build visual identities that stay consistent everywhere your brand appears.
From the blog
Free guides on digital marketing
Plans, budgets and step-by-step guides for Google Ads, social media and content.
Digital Marketing
Google Ads & PPC
Social Media