Social media marketing
Social media that brings in real inquiries, not just likes
TechZone Services provides social media management services for businesses that want Facebook, Instagram, LinkedIn, TikTok and WhatsApp to produce inquiries, bookings and sales. We plan and publish your content, manage comments and messages, run paid campaigns where they make sense and report on the leads each channel brings in.
Organic and paid, planned together
Social media run like a sales channel
Our social media management services cover the full routine: choosing the right platforms, planning a monthly content calendar, writing and designing posts, publishing on schedule, replying to comments and messages, and running paid campaigns on Meta, LinkedIn and, where your audience is active, TikTok. It sits inside our wider digital marketing service, so social, search ads and your website all point toward the same goal.
As a social media marketing agency in Pakistan working with businesses in the UK, the UAE, the USA, Canada and Australia as well, we plan around how your buyers actually get in touch. In Pakistan and the Gulf that often means a WhatsApp chat rather than a website form, so we treat WhatsApp Business as part of the plan from day one. Our social media strategy guide explains the thinking behind this.
Social media is ongoing work, not a one-off project. For Handmade Studio, a UK crochet brand whose Shopify store we built from scratch, we manage products, catalogs and social media on a regular schedule agreed with the client, usually once a week. That kind of steady rhythm, with one team handling the store and the channels that feed it, is what we set up for every client.
Ideal for
- Local businesses that take bookings by message
- Online stores selling through Instagram and Facebook
- B2B firms building trust on LinkedIn
- Owners with no time to post consistently
Challenges we solve
Why social media often feels like wasted effort
These are the patterns we see most when a business asks us to take over its social channels.
Posting with no plan
Posts go out when someone remembers, with no content pillars or goal behind them. Weeks of silence follow a burst of activity, reach drops with every gap, and followers slowly forget the business exists.
Messages answered too late
Comments, direct messages and WhatsApp chats sit in three different inboxes for hours or days. A buyer who asked about price or availability has usually bought from whoever replied first.
Boosted posts nobody can track
The Boost button spends money and the reach numbers look healthy, but without a pixel, conversion events or tagged links, nobody can say which spend produced a lead, an order or a customer.
Profiles that look abandoned
An outdated bio, a broken link, old opening hours and a last post from months ago make buyers doubt the business is active. Many people check your profile before they ever send a message.
Our approach
How we plan and run your social channels
We start by reviewing your profiles, past posts, ad account and tracking, then agree one clear goal for the quarter, such as booked consultations or online orders. From there we choose one or two main platforms where your buyers already spend time, set three or four content pillars and build a calendar your business can sustain. Paid budget goes behind the posts that already work, and every link is tagged so results can be traced.
- Profile, ad account and tracking audit before anything is posted
- Platforms chosen by where your buyers are, not by trends
- A monthly content calendar you approve before it goes live
- Ad budget placed behind posts that already perform organically
- Monthly reports on inquiries, sales and cost per result
What's included
What's included in our social media management services
Each part can run on its own, but most clients combine organic posting, community management and paid campaigns under one plan.
Content calendar and creation
We write captions, design graphics and carousels, and edit short videos from footage you capture or we plan with you. The calendar is shared for approval, then scheduled through Meta Business Suite and each platform’s own tools.
Community and inbox management
We reply to comments and messages during agreed hours using Meta Business Suite’s shared inbox, keep saved replies for prices and policies, hide spam and pass serious buyers straight to your sales team.
Facebook and Instagram ads management
Our Facebook ads management covers campaigns in Meta Ads Manager with the objective that matches your goal, such as Leads or Sales, plus creative testing, retargeting of video viewers and site visitors, and Special Ad Category setup where rules require it.
LinkedIn and TikTok campaigns
For B2B brands we plan company page and founder content and run LinkedIn Campaign Manager ads with lead forms. For younger consumer audiences we produce TikTok videos and use Spark Ads to promote the organic posts that perform.
WhatsApp Business setup
We set up your WhatsApp Business profile, catalog, quick replies, labels and away messages, add click-to-chat links to your profiles and ads, and build opt-in collection so broadcasts stay within WhatsApp’s messaging rules.
Tracking and monthly reporting
We install and test the Meta Pixel and Conversions API, tag links with UTM parameters, connect results to GA4 and send a monthly report that shows reach, conversations, leads, sales and what we will change next.
01
Every account stays yours
Your Facebook Page, Instagram account, business portfolio, ad account, pixel and WhatsApp number stay registered to your business. We work through partner access you can remove at any time, and the content we write belongs to you.
02
Reports built around inquiries
Follower counts are easy to grow and hard to bank. Our reports lead with messages, WhatsApp chats, form leads, orders and cost per result, then explain what changed, why it changed and what we plan to test next month.
03
One team for organic and paid
The people who plan your posts also run your ads, so campaigns reuse the posts that already perform well and retarget people who already engaged. When buyers search for what you sell, we can add Google Ads to the same plan.
04
A named point of contact
You get one person who knows your brand, walks you through each calendar and answers questions without a ticket queue. Nothing goes live without your approval, and you receive regular updates between the monthly reports.
Related work
Projects from our portfolio
Case studies with the brief, what we built and the platform we used.
United Kingdom · Shopify
Handmade Studio LTD
A Shopify store for a UK crochet brand, built from scratch and managed on an ongoing basis.
- Planned and built the store from scratch, customizing the theme to suit a warm, handmade brand
- Set up the product catalog, collections and navigation for products and crochet patterns
- Created featured collections such as new arrivals to guide shoppers
Tools and platforms
Platforms and tools we work with
We work inside the accounts you already own and set up anything missing in your business name.
- Meta Business Suite
- Meta Ads Manager
- Meta Events Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- WhatsApp Business app
- WhatsApp Business Platform
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Canva
- Figma
How it works
How we get your social media running
01
Free consultation
02
Audit and proposal
We review your profiles, past posts, ad account and tracking, then send a written proposal listing platforms, deliverables, posting rhythm, ad management scope, timeline and cost.
03
Setup
We tidy your profiles, connect assets to your business portfolio, install and test the Meta Pixel and Conversions API, agree UTM naming and configure WhatsApp Business.
04
Calendar and launch
You approve the first monthly calendar, then we start publishing, replying to comments and messages, and launching small paid tests behind the posts and offers most likely to convert.
05
Report and refine
Each month you get a report on reach, conversations, leads and cost per result, and the next calendar and ad budget are adjusted around what actually brought in business.
Pricing
Social media pricing
Starting from
$50
- Meta Ads setup$50–$100+
- Meta Ads managementfrom $100/month
- Social media managementfrom $150/month
Starting prices in USD. Final pricing depends on project scope.
FAQ
Questions we often hear
Can’t find what you’re looking for? Send us a message and we’ll answer it directly.
Which social media platforms should my business be on?
It depends on where your buyers spend time. Facebook and Instagram suit local services and visual products, LinkedIn suits B2B services, TikTok suits consumer brands with a younger audience and products you can demonstrate, and WhatsApp suits direct sales, especially in Pakistan and the UAE. We usually recommend one or two platforms done properly before adding more.
Do you create the photos and videos, or do we?
We write the captions, design the graphics and carousels, and edit short videos. Real footage of your team, products and premises usually earns more trust than stock images, so we send a simple shot list you can film on a phone and turn it into finished posts. If your plan needs professional filming, we say so in the proposal.
How much should we spend on Facebook and Instagram ads?
There is no single right number. It depends on what a lead or sale is worth to you and what results cost in your market. Meta’s system needs a steady flow of results each week to finish its learning phase, so we set a test budget that can realistically produce them. Our management fee is separate from ad spend, which you pay directly to Meta. Our Facebook ads guide explains how budgets work.
Can you manage our WhatsApp Business messages and broadcasts?
Yes. We set up the profile, catalog, quick replies, labels and away messages, and we can reply on your behalf during agreed hours. We only message people who opted in, because broadcast lists reach contacts who saved your number and bulk-sending tools can get a number banned. Larger volumes may need the paid WhatsApp Business Platform. Read our WhatsApp marketing guide for the details.
Who owns the pages, ad accounts and content?
You do. Pages, profiles, the business portfolio, ad accounts, pixels and your WhatsApp number are registered to your business, and TechZone is added with access you can remove at any time. The captions, graphics and videos we create for you are yours to keep and reuse. If we stop working together, nothing needs to be rebuilt.
How soon will social media bring results?
Paid campaigns can start conversations soon after launch, although costs usually take a few weeks to settle while the platforms learn. Organic growth takes longer because trust builds over months of consistent posting. We will not promise follower counts or sales figures, but each monthly report shows early signs such as messages, profile visits and link clicks alongside actual leads.
Get a quote
Want social media that brings in customers?
Tell us about your business and current channels, and we will review your profiles, ad account and tracking, then send a written proposal with scope, timeline and cost.
Tell us about your social media marketing project
From the blog
Free guides on social media
Step-by-step advice from our team that you can use with or without an agency.
Social Media
Social Media
Social Media
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Local SEO
We manage your Google Business Profile, citations, reviews and location pages every month within Google’s guidelines, and report on the calls and visits they bring.