Google Ads and PPC management
Google Ads management services built around cost per lead
TechZone Services provides Google Ads management services for businesses that want every click tied to a lead or sale, with conversion tracking set up and tested before any budget is spent. We start with Search campaigns on high-intent keywords, add Shopping or Performance Max where they fit, and report on cost per lead or sale.
Paid search, done carefully
Pay for the searches that turn into customers
Google Ads can put your business in front of people at the exact moment they search for what you sell. It can also spend a month’s budget on irrelevant searches if an account runs on broad settings with no tracking. Our Google Ads management services are built to prevent that: we decide what counts as a conversion, confirm it records correctly, and only then start buying clicks.
For most service businesses we start with one Search campaign on a short list of high-intent keywords, with tight ad groups, negative keywords and a landing page made for the inquiry. Online stores add Shopping and Performance Max once Merchant Center and purchase tracking are in place. As spend proves itself, we expand into the keywords, locations and campaign types that bring in leads at a cost that works for your margins.
As a Google Ads agency in Pakistan, based in Islamabad, we work with businesses at home and abroad, including the UK, the UAE, the USA, Canada and Australia. Accounts are set up in your business name, you pay Google directly for ad spend, and our management fee is separate. PPC management services work best alongside the rest of your marketing, so this service sits within our wider digital marketing work.
Ideal for
- Service businesses that need calls and inquiries
- Online stores ready for Shopping campaigns
- Small businesses running their first campaigns
- Accounts spending money without clear results
Challenges we solve
Where Google Ads budgets usually leak
Most disappointing accounts share the same few problems, and each one shows up in the data once you know where to look.
Tracking that can't be trusted
Forms counted twice, page views marked as conversions or no tracking at all mean Google’s automated bidding learns from the wrong signals. It then finds more of the wrong people, and nobody can say which keywords produce customers.
Spend on searches that never convert
Broad keywords without negative lists pull in job seekers, students, do-it-yourself searches and people looking for something else entirely. The search terms report usually shows the waste, but many accounts go months without anyone reading it.
Clicks sent to the wrong page
Sending every ad to the home page makes visitors hunt for the service they searched for. A slow page, a long form or a missing call or WhatsApp button loses inquiries you have already paid for.
Automation switched on without data
Performance Max, broad match and AI Max features rely on conversion data to decide where your money goes. Switched on too early, or fed weak tracking, they can spend quickly while giving you little visibility into what you got.
Our approach
How we manage your Google Ads account
Every engagement starts with an audit of your existing campaigns, tracking and landing pages, or with a clean build if you are new to Google Ads. We agree what a lead or sale is worth to you and set a target cost per result from that number. Campaigns then launch in stages, and we review search terms, negatives, ads, bids and budgets on a regular schedule, explaining every significant change in plain language.
- Conversion tracking for forms, calls, WhatsApp clicks and purchases, tested before launch
- Search first, with Shopping and Performance Max added when the data supports it
- Negative keyword lists built before launch and updated from real search terms
- A relevant landing page checked, or built, for every main ad group
- Reports on cost per lead or sale, not impressions and clicks alone
What's included
What's included in our Google Ads management services
Your written proposal lists the campaigns, tracking and reporting we will handle, so you know exactly what the management fee covers.
Conversion tracking setup
We create and test conversion actions with the Google tag, Google Tag Manager or GA4 key events, adding consent mode where your visitors’ privacy rules call for it. Our conversion tracking guide shows the method.
Search campaigns
Campaigns structured by service and location, with close keyword themes, match types chosen for your budget, negative keyword lists, responsive search ads and assets such as sitelinks, calls and locations.
Shopping and Performance Max
For online stores, we set up Google Merchant Center, fix product feed issues and run Shopping or Performance Max campaigns with purchase values tracked, so results can be judged on return on ad spend.
Landing page review and build
Every main ad group gets a relevant destination. We check your pages for speed, message match and contact options against our landing page checklist, and build dedicated pages where needed.
Ongoing optimization
We read search terms, add negatives, test ad copy, adjust bids and budgets, and move spend toward the keywords, locations and hours that produce leads, logging each significant change so you can see what we did.
Clear reporting
Regular reports cover spend, conversions, cost per lead or sale, the search terms driving results and our next steps, with a Looker Studio dashboard if you want live figures between reports.
01
Your account, your data
Your Google Ads account, billing, GA4 property and Merchant Center stay in your business name. We join as managers, so if we ever part ways your campaign history and audiences stay with you and our access is simply removed.
02
Tracking before spending
We won’t scale a budget we can’t measure. Conversion actions are tested end to end before launch, so every decision about keywords, bids and budget rests on recorded leads and sales rather than guesswork.
03
Local detail that affects your data
Google’s forwarding numbers for call reporting aren’t available in Pakistan or the UAE, so for those markets we track tap-to-call and WhatsApp clicks instead and help you record which chats become customers. Details like this decide whether your data is usable.
04
Ads and landing pages from one team
Because we also design and build websites, weak landing pages get fixed rather than blamed. We built the lead-generation site that Bahawalpur Water Transport used as the landing page for its Google Ads campaigns in Dubai.
Related work
Projects from our portfolio
Case studies with the brief, what we built and the platform we used.
Dubai, UAE · Landing website
Bahawalpur Water Transport
A lean, fast lead-generation website for a Dubai water tanker service, built as the landing page for Google Ads.
- Built a focused website with the service, delivery information and contact details up front
- Added call now, WhatsApp and quote request options so visitors can order quickly
- Set it up as the destination for the business's Google Ads campaigns
Tools and platforms
Platforms and tools we use
We work in Google’s own advertising and measurement tools, always under accounts your business owns.
- Google Ads
- Google Ads Editor
- Keyword Planner
- Google Tag Manager
- Google Analytics 4
- Tag Assistant
- Google Merchant Center
- Google Business Profile
- Looker Studio
- Hotjar
How it works
Our Google Ads process, step by step
01
Audit or discovery
We review any existing account, tracking and landing pages. For a new advertiser, we study your services, margins, locations and competitors’ ads to plan where budget should go first.
02
Plan and budget
We agree goals, a target cost per lead or sale, campaign structure and a starting budget, all documented in a written proposal you approve before anything goes live.
03
Tracking setup
We create and test conversion actions for forms, calls, WhatsApp clicks and purchases, link GA4 and Merchant Center where needed, and confirm that each one records correctly.
04
Launch
Campaigns go live in controlled stages with keywords, negatives, ads and landing pages ready, and we watch the first days closely to catch irrelevant searches early.
05
Optimize and report
We refine keywords, bids, ads and budgets from real performance data and send regular reports showing cost per result and the changes planned for the next period.
Pricing
Google Ads pricing
Starting from
$50
- Campaign setup$50–$100+
- Managementfrom $100/month
- Ad spendpaid directly to Google
Starting prices in USD. Final pricing depends on project scope.
FAQ
Questions we often hear
Can’t find what you’re looking for? Send us a message and we’ll answer it directly.
How much should we spend on Google Ads?
It depends on what a lead or sale is worth to you, what clicks cost in your market and how many inquiries your team can handle. We recommend a starting budget you can hold steady for at least a month, so there is enough data to judge results, then scaling what proves profitable. Our guide on setting a Google Ads budget explains the method.
Is your management fee separate from our ad spend?
Yes. Setup starts from $50 to $100+ and management from $100/month, set out in the written proposal along with the campaigns, tracking and reporting it covers. You pay Google directly for clicks through your own billing, so you can see every charge in your own Google Ads account at any time. See Google Ads pricing.
How soon will Google Ads bring in leads?
Search campaigns can bring clicks and inquiries soon after launch, because they reach people who are already searching. Costs usually settle only after a learning period, while automated bidding gathers conversion data and we remove wasteful searches. We share early indicators from the first weeks, so you can see how the account is developing before judging it.
Do you offer Google Ads management for small business budgets?
Yes. Google Ads management for small business works best when it starts narrow: one Search campaign, a handful of high-intent keywords, a matching landing page and careful tracking. Smaller budgets leave less room for broad experiments, so we focus spend where intent is highest and tell you honestly if a budget is too thin to learn from.
Should we use Performance Max?
Performance Max can suit online stores with a clean Merchant Center feed and reliable purchase tracking, because it uses that data to find buyers across Google’s channels. For lead generation it needs trustworthy conversion data and gives you less control over where ads appear, so we usually start with Search and add it once results are proven.
Get a quote
Find out where your ad budget is going
Tell us about your google ads management project
From the blog
Free guides on Google Ads
Step-by-step advice from our team that you can use with or without an agency.
Google Ads & PPC
Google Ads & PPC
Google Ads & PPC
Related services
Often combined with this service
Digital Marketing
We plan and manage Google Ads, social media and content campaigns, with conversion tracking set up first so every budget decision rests on real data.
Social Media Marketing
We plan, publish and manage your social media and paid campaigns on Meta, LinkedIn, TikTok and WhatsApp, with reporting built around inquiries and sales.
Local SEO
We manage your Google Business Profile, citations, reviews and location pages every month within Google’s guidelines, and report on the calls and visits they bring.