TechZone Blog

Practical insights on websites, apps, AI and growth (page 10)

Guides from the TechZone team on faster websites, better online stores, useful AI and search visibility, plus career advice for interns and early-career professionals.

Articles

Three overlapping circles labeled SEO, GEO and AEO next to a search results page with an AI answer panel and cited sources

SEO

SEO, GEO and AEO are three labels for overlapping work. Here is what each term means, which AI search surfaces it targets, what Google and Microsoft say, and a small-budget plan to act on it and measure it.

12 min read

Navy card with curly code brackets, a short JSON-LD snippet and a search result showing a business logo, breadcrumbs and opening hours

SEO

Which schema types a small business website needs in 2026, what still earns rich results now that Google has dropped FAQ snippets, and how to add, test and maintain the markup in WordPress or Shopify.

13 min read

Navy card with a web page wireframe annotated with check marks for the title tag, H1, meta description, image alt text and internal links

SEO

A core checklist for every page, plus separate checks for service pages, location pages, blog posts and product or category pages, with title and meta description formulas and before-and-after examples.

12 min read

Navy card with a magnifying glass over a search bar, a short keyword list and a table matching keywords to web pages

SEO

Follow one fictional business from a blank page to a finished keyword-to-page map using free Google tools, plus what to do when tools show zero searches for local terms.

12 min read

Branded navy card with chain-link icons connecting a shopfront to a local newspaper, a supplier website and a community event page

SEO

Fifteen practical ways for a small business to earn backlinks from suppliers, associations, local press and useful content, what Google’s spam policies rule out, and outreach emails you can adapt today.

11 min read

Branded navy card with a one-page report showing a rising line chart of organic clicks, a leads counter and a list of completed tasks

SEO

A guide for business owners who receive SEO reports: the sections a useful monthly report needs, the metrics to challenge, an annotated example, and how to build a free Search Console and GA4 dashboard.

10 min read

Branded navy card showing three agency profile cards, a question-mark speech bubble and a scoring sheet with ticks

SEO

Before you sign with an SEO agency, set your goals and budget, then ask these 15 questions. See what good answers sound like, the red flags, what to agree with a remote agency, and a weighted scorecard.

12 min read

Branded navy card with a checklist of SEO package deliverables beside a magnifying glass and a signed proposal document

SEO

Comparing SEO proposals? This checklist shows what each part of an SEO package should deliver, how retainers and project fees work, which red flags rule a provider out, and what your contract must say.

12 min read

Navy card with a clipboard checklist beside a magnifying glass over a website, a speed gauge and a small robot crawler icon

SEO

A copyable SEO audit for an existing website, organized in tables by area, run entirely with free tools from Google, Bing and Screaming Frog, with a method for deciding which fixes to make first.

11 min read

Navy card showing a search bar with an empty results page, a magnifying glass over a website and a checklist of diagnostic steps

SEO

A five-step diagnosis for a website missing from Google: check indexing, read the exact Search Console status, find the platform setting hiding your site, rule out penalties, and fix brand-name visibility.

12 min read

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