Topic

SEO articles (page 2)

Search engine optimization in plain language: keyword research, on-page and technical SEO, link building, reporting, and visibility in Google AI Overviews, ChatGPT and other AI search.

Articles

Branded navy card showing three agency profile cards, a question-mark speech bubble and a scoring sheet with ticks

SEO

Before you sign with an SEO agency, set your goals and budget, then ask these 15 questions. See what good answers sound like, the red flags, what to agree with a remote agency, and a weighted scorecard.

12 min read

Branded navy card with a checklist of SEO package deliverables beside a magnifying glass and a signed proposal document

SEO

Comparing SEO proposals? This checklist shows what each part of an SEO package should deliver, how retainers and project fees work, which red flags rule a provider out, and what your contract must say.

12 min read

Navy card with a clipboard checklist beside a magnifying glass over a website, a speed gauge and a small robot crawler icon

SEO

A copyable SEO audit for an existing website, organized in tables by area, run entirely with free tools from Google, Bing and Screaming Frog, with a method for deciding which fixes to make first.

11 min read

Navy card showing a search bar with an empty results page, a magnifying glass over a website and a checklist of diagnostic steps

SEO

A five-step diagnosis for a website missing from Google: check indexing, read the exact Search Console status, find the platform setting hiding your site, rule out penalties, and fix brand-name visibility.

12 min read

Navy card showing a search results page split between sponsored ads at the top and organic listings below, with a balance scale weighing a coin against a growing plant

SEO

PPC buys clicks today; SEO builds traffic you don’t pay for per click. Compare them on seven factors, run the break-even math with your own click costs, and pick the mix that fits your situation.

12 min read

Branded navy card with the headline beside a timeline running from crawled and indexed to impressions, rankings and leads

SEO

Realistic SEO timelines for new domains, established sites, local and national markets and technical fixes, with the stages to watch and the Search Console signals that show progress early.

10 min read

Illustration of a website launch checklist with ticked items for robots.txt, XML sitemap, HTTPS, redirects and structured data beside a search results page

SEO

Everything search engines need to crawl, index and understand a new or relaunched site, from robots.txt and 301 redirects to structured data and AI search crawlers, in one checklist.

12 min read

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